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Showing posts with label misleading. Show all posts
Showing posts with label misleading. Show all posts

Friday, January 18, 2008

Misleading Costco Coupon - 20th Century Fox DVDs


Looking at this coupon on the left, what does this tell you?

This Costco coupon looks to me like I can purchase ANY 20th Century Fox DVD, as long as the program on the DVD has been on television.


WRONG!
Scroll down to read why...















Keep going...









The Costco coupon is actually misleading. There are three item code numbers, but there are four DVDs displayed, meaning that these codes can't really apply to the four displayed DVDs, and also supports that it is legit to any 20th Century Fox DVD.

Actually, it only qualifies to the DVDs that matches the three item code numbers on the Costco price sticker. But since the coupon has three DVD titles, are they they eligible? I don't know.

Nevertheless, I wasn't happy when the guy at the register rejected this, and I also spoke to the manager that this coupon is misleading. I drove over ten miles to that location to purchase something that the coupon is rejected? I wanted to buy the Family Guy "Blue Harvest" Star Wars spoof, but I went home with nothing.

COSTCO SHOULD HAVE:
  • Listed all ELIGIBLE DVDs ON THE COUPON.
  • Clearly mark that the items are only legit to the codes on the coupon and item.
  • Should have put their advertising price sign on the eligible items. Not all items at the El Camino Costco had their price with the coupon discount displayed. I noticed this when an eligible coupon for this week didn't show-up on the product's display.
I wonder how many other unhappy customers walked in and realized that their favorite 20th Century Fox DVDs like the Simpson's and Family Guy was going to be turned away at the register with a coupon that didn't tell the whole truth about their advertising?

I was almost ready to demand my membership fees back from Costco that day.

Anyone got an opinion about the interpretation of the coupon? Just post a comment!