It's 2011 and it happened again.
The photo above shows Costco El Camino's new hours for weekdays, now open to all member levels at 10AM, instead of Executive/Business at 10AM and Gold Star at 11AM. It's a little strange they wiped off the other operating hours, such as optical, pharmacy, and all holidays.
Below is what the old board used to say.
This member hour benefit also helped the business members because they can grab everything before the crowds show up, and especially when rolling a flatbed in Costco, you don't want to break someone's ankle.
As of today, Costco's website for that particular warehouse still mentions executive/business hours is still from 10-11AM while the photo shows it not correct. I feel they eliminated the special hour, but with such huge omissions on their new sign in the other stuff like holiday closures, their other services (gas, pharmacy, etc.), are they trying to tell people that the special hour is still enforced, but not in writing?
If you love Costco's Executive & Business member early hour, call the El Camino Real location: (650) 757-3003 and demand to speak to a manager.