KTVU is the first media agency to show the new look to the Clipper card. The color of the card is blue with two white uniquely shaped white colored arrows, and the word "Clipper" on the lower corner in capital letters.
Already, opinion of the name Clipper is not going so well. People on Twitter are posting their anger and it's totally understandable when $1.4 million will be spent on rebranding and promotion. Even people interviewed by KTVU said it is a terrible idea.
What would you name the TransLink card? Or would you even rename it at all?
- I suggested to name it "The Bay Area Card" which is a simple and unique way to identify our region.
- Twitter user "dto510" suggested "Transit Bridge" but also likes the old name "TransLink."
If you have any cool names, just leave a comment or you can Twitter me at user @AgentAkit and I'll update the list on this blog.