Facts and Updates You Should Know:
- For the week ending January 21st, the "average weekday transaction volume was 355,750."
- Muni is still sticking to their threat to end the paper "M" pass and be Clipper only starting with the April 2011 pass.
- BART is now testing their ticketing vending machines. They expect it to be fully operational at all BART ticketing machines at the end of March 2011.
- Golden Gate Ferry will be starting testing of Clipper card only ticketing machines this month. Not sure what this exactly means.
Money Being Spent:
The Operations Committee intends to spend $1.077 million on three items...
- $250,000 on a P.R. firm that is subcontracted by Swirl Marketing and Booz Allen Hamilton. This firm will be focusing on public relations work regarding the Muni transition from paper passes to Clipper, and educating youth, disabled and seniors.
- $250,000 to another P.R. firm subcontracted by the same contractors. This firm will be doing general public relations for BART, Caltrain, and VTA, and a secondary focus towards limited English proficiency, youth, seniors, and disabled.
- $577,000 for the SFMTA's pilot parking program. This funding is not from state taxpayers, but is a grant from the USDOT (the feds). The funding will help cover five city owned garages so payment can be made with a Clipper card, project management, testing, and training.
- This meeting agenda doesn't have a lot of material to talk about. I usually expect I'd see some more insight on what the heck is going on with the boatload of Caltrain complaints, and upcoming big projects.
- It's good to see the BART ticketing machines should be ready in less than two months. This means tons more locations for transit passengers to add Clipper value and it's instantly available for usage.
- Does it really cost $500,000 to educate the public about the Clipper card program? Hell, I'm educating people on my blog for FREE. Pay me a decent salary with full benefits, and I'll be a one man wrecking P.R. crew.
- As for paying parking garages with the blue card, not a bad idea. I wonder how they'll handle folks with commuter benefits who wants to park for leisure purposes.