Ladies and gentlemen, we have a party foul. In the news today, Clipper and the MTC are apologizing for releasing the e-mail addresses of over 1,700 card users. This happened when an e-mail was sent to customers whose credit card registered with autoload was going to expire. The employee whom works for Cubic (MTC's contractor for Clipper) sent the mass e-mail to those applicable customers, but forgot to place the contacts in the BCC (blind carbon copy) address list, therefore a ton of people got it.
But that doesn't end there, people outraged about it also hit the "reply to all" button on their e-mail service to let out a rant, but to also annoy those who became victims and didn't want any part of this mess.
You can review these news sources: SFGate/Chronicle and Muni Diaries.
Clipper is hitting new lows, and this one is another kick to the nuts.
I don't get it, why doesn't Clipper/Cubic use automatic e-mail notifications for this? Why does an employee need to dig-up the e-mails, copy and paste it (in this case, incorrectly), and send off a mass message like this? Shouldn't the website automatically know when a credit card is about to expire and automatically shoot-off an e-mail?
Automation for Clipper has been slow at times, they used to manually e-mail reports when people requested it, then was able to automate it by having users log into the website and just clicking on a couple of links to instantly view the report.
Some are saying "yeah yeah, at least it wasn't as bad as the MyBART incident." But if you are a victim getting all that junk anger mail from other Clipper card users who hit the "reply to all" button, you'd be pissed too.
Clipper really needs to clean-up their reputation. There's a lot of positive stuff that shines good on the agency, but there's a lot of things that really doesn't make a lot of sense. Other than not automating e-mails, they also haven't done the following to fix or improve:
- Allowing all BART ticket machines to sell all e-passes and e-ridebooks for all agencies, other than just letting people load e-cash only. If you are at Daly City BART where Muni and Samtrans also stops at, wouldn't you want a place to buy your bus passes?
- Installing Clipper add value machines at more than just a few Caltrain stations (which are not yet operational).
- Finding other ways for people to fix autoload problems causing the card to be blocked, whether it be going to an automated machine or the in-person customer service centers to resolve it.
- Finding decent methods to stop people from exploiting the negative balance feature.
- Toning down Clipper's trademark beep sound. You can sometimes hear it a block away, on a noisy street!
- Why does youth who ride AC Transit need a Clipper card with their photo so they can be eligible to buy a youth pass? All the other agencies doesn't require a photo Clipper card to obtain a youth pass. When a youth passenger loses their specialized card from AC Transit, they have a bigger hassle than those with a uniform policy of no photo.
- BART passengers who wants to pay for their parking without obtaining a special EZrider hangtag by just tagging their card and punching in their parking stall number.
- BART doesn't like the idea of adult passengers being able to buy HVDs at their ticketing machines or a vendor, everyone must use autoload (which many hates to use).
- Caltrain's stupid policies on 8-rides and monthly passes on Clipper.
- Want to add one to this list? Leave a comment!