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Thursday, October 7, 2010

Should the Clipper Card Get a Makeover?

With the end of the Muni "A" paper adult fast pass coming very quickly, many now have to get a blue colored Clipper card as their new buddy to carry with them for their rides.

Muni Diaries asked their readers for their thoughts of losing their colorful paper passes for the Clipper card, and I thought, wouldn't it be great if we could customize our Clipper cards?

It's an interesting concept to have your own customized Clipper card. Some credit card companies lets you upload a photo of your liking and it will be imprinted on your card. The Subway sandwich card can be ordered with whatever image you want to add with a nominal fee for the service.

People commenting on my suggestion on Muni Diaries said it would be a great fundraising idea if an organization bought a bulk of them, such as the SPCA. Clipper could also issue out limited edition cards for major occasions, just like how the Washington Metro system gave out limited edition Obama SmarTrip cards on inauguration day.

How about a kids art contest? The one picked as the best will be one of the new limited edition cards people can obtain and maybe as a fundraising tool to support local schools in the Bay Area.

Of course, the ultimate offer would allow people to put their own favorite images on their card for a fee. I could put my picture on it so people who steal my card will feel sorry for me.

1 comment:

Anonymous said...

I like the idea; customized cards would be a real stretch because we buy in large batches, but the general idea sounds good.